When it comes to killing bugs – we’ve written the book on the subject. Really. It’s called “Killing God’s smallest creatures for your selfish comfort.” It’s good; we’ve sold a bunch of them.

We have more ways to kill a cockroach than you can shake a stick at. Or a bug zapper. We’ve got a whole department that shoots all kinds of chemicals into little plastic boxes with the ugly little creepy-crawlies in them – then time the length of their demise to the last little twitch. You’d think we would have it made. But darn it, we have shareholders, and they want us to keep making more money. Every year, they want to see a greener bottom line than the previous year. So, it’s time to put our money where our mouth is, and come up with a new product.

But what to do? We already have sprays, pumps, hotels, houses, traps, strips, bait – all kinds of fun stuff to keep kids busy and make the dog deathly ill. We’ve pretty much covered it all. If you want a bug dead, we’ve got product to kill them with. Many times over. It’s almost like nuclear proliferation around here.

So, after careful thought, and looking at current target demographics, we would like to introduce you to the newest member of our poisonous family. The new look of destruction: Raid Stick. A concentrated solid that dries instantly and leaves no sticky residue. No flaky white powder or drippy goo to ruin the look of your home. Raid Stick comes in fresh scent, powder fresh and sport fragrances. Protection from bugs that lasts all day, even in the most stressful households. And, of course, it doesn’t hurt the environment.

No mess, no fuss. Raid Insecticide Stick. Kills on contact. But you better be a good aim. And quick – those ugly little buggers can move pretty fast.

Raid Stick. We’re pulling your Johnson.